Millennium Development principles

 

 

Context and architecture

  “The goal of all of our projects is to attract people who embrace an urban lifestyle.  They want to be able to walk out their door, walk down the street, go to a restaurant, go to the movies, come home, ride the elevator, look at the Hollywood Sign from their apartment, go to sleep” – Philip Aarons, Founding Partner of Millennium Partners.   The Millennium Hollywood team creates developments with an intense respect for the surrounding architectural and community context.  Millennium Partners is a company interested in revitalizing historic downtowns.  Los Angeles is a city of neighborhoods with a number of regional centers.  Hollywood has been a regional center for the residents of Los Angeles for many years, with the historic Vine corridor serving as the focal point of the neighborhood as early as the 1920’s.     The Millennium Hollywood team has deep respect and knowledge of the Capitol Records Building’s history, form and visual beauty.  The developers are excited to create an environment that showcases the incredible architecture of the iconic building by creating new vantage points ...

 

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Density and Traffic

    Los Angeles routinely ranks first in the United States for both total and per-capita traffic congestion delays. For example, 80% of traffic in Hollywood specifically is through traffic. Considering the value of wasted time and fuel, it’s been estimated that the annual cost of traffic congestion in greater Los Angeles is close to $10 billion. Tactics such as congestion pricing and street reconfigurations could reduce traffic in the short term. However, shifting Los Angeles toward a trajectory that relies on using available mass transit and developing new transit resources, facilitating walkable neighborhoods and encouraging alternative methods of transportation such as car-sharing, biking, and walking will improve the quality of life and overall health of Angelenos.   “This project aims to appeal to people who want to be in the city,” says Philip Aarons, founding partner of Millennium Partners. The Millennium Hollywood project is part of a vision for Los Angeles that includes concentration of new residential development in pedestrian-friendly neighborhoods, reducing the need for short, street-clogging drives for basic errands such as buying groceries. The creation of new ...

 

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Pedestrian plazas and open space

    Today, the Capitol Records Building is surrounded by surface parking lots. The very nature of the site, with these under-utilized parking lots flanking the iconic intersection of Hollywood and Vine and located adjacent to mass transit, calls out for an urban infill project.   The Capitol Records Building will be preserved as the centerpiece of the project as a complementary mix of uses will be added to the office buildings on the site, possibly including residential, restaurant, hotel and retail uses to create a balanced urban community.   The goal is to create a more public feel to what up to now has been an isolated, private site, bringing in a new population to energize the area, and fostering an active streetscape. While the Capitol Records Building has long stood as a beacon to visitors arriving in Hollywood, the site has never given them an opportunity to interact with the building as the land surrounding the structure is an ocean of surface parking, offering no chance for visitors to take in the sights or enjoy the atmosphere beyond ...

 

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Art, design, and innovation

  Throughout the company’s twenty-year history, Millennium Partners has consistently shown a profound commitment to the visual arts. Millennium has filled its projects in New York City, San Francisco, Miami, Washington DC, and Boston with beautiful work that is both accessible and inspiring. The company believes that creating art programs in its development projects is a great way to connect with the community. Millennium imbues public spaces with the work of artists who are relevant to both the city and the physical space.   Millennium’s founding partner Philip Aarons is incredibly passionate about art. In the Millennium Hollywood offices in the historic Taft Building, Aarons has hung numerous Hollywood inspired works on the walls. These pieces include a collage of old Capitol Records 45 sleeves by artist Tom Burr and Philip-Lorca diCorcia’s haunting image of a street hustler outside the Capitol Records Building in the 1990’s.   As Aarons has said, “Art is a natural outcome for us. It is a great way for our company to connect with local artists and the local community, while creating a unique visual ...

 

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